ABOUT US
OUR MISSION
To Help Your Brand Inspire. Connect. Grow. FLOURISH.
Synergy helps large corporations and institutions earn the trust, loyalty and most of all, passion of their customers and employees. Our goal is to dramatically enhance every brand we engage by leverage the science of passion across every facet of the brand experience.
We focus on three strategic activities: we inform our clients, using rigorous data and insights; we activate strategic insights in a way drives meaningful change; and finally, we inspire our client’s customers, employees and stakeholders to believe in their brand. As a result of these three activities, our clients achieve improved brand equity, productivity and profitability. That leads to long-term, and often exponential, growth.
The industries we serve are focused largely in consumer-facing industries that touch communities and improve lives. These are industries are Banking, Health Care, Retail and CPG, Nonprofit and Government and Education.
Our proprietary methodologies (aptly titled SynOvations) uncover, assess, and report on the distinctive brand attributes that trigger trust within the culture of an organization – and in the marketplace as a whole. Most importantly, our team of Brand Scientists works with your executives, middle managers and front-line staff to transform your organization. Building brand from the inside-out.
Because our core practice areas are rooted in research and insight, clients are empowered to make strategic, data-driven decisions that produce proven ROI – return on investment AND return on insight.
SYNERGY SERVICES INCLUDE:
Strategy + Engagement: Actionable strategies that drive corporate transformation.
- Customer Experience Design
- Employee Engagement Mapping
- Research Activation Consultation
- Communications Planning
- Traditional and New Media Marketing Strategies
- Diversity + Inclusion Strategies
Trends + Insights: Research designed for business results.
- Voice of Customer/Voice of Employee Research
- Qualitative Research
- Quantitative Data
- Observational Services
- Secondary Research
Research Concierge: Resources and support services for the research community.
- Focus Group Planning & Logistics
- Online Consumer Panels
- Customer Intercepts
Synergy Insight Center: The premier focus group facility of Northeast Ohio.
WHO WE ARE
Brilliant minds, big hearts.
At Synergy, we believe that every company we serve has the chance to change lives in a positive way. We work to ensure that our clients’ customers and employees know, believe, and feel this sentiment at every touch point. Here are the core Synergy team members who lead the charge to make it all possible…. We’re affectionately called Brand Scientists.
RACHEL TALTON
FOUNDER & CEO
“In business, passion is your greatest asset. It’s all about igniting the hearts of employees and customers by instilling trust through continued engagement. That business philosophy has led to Synergy’s own growth.”
AMES M. TALTON
CHIEF OPERATING OFFICER
“I’ve learned that regardless of what business one works in, the bottom line is teamwork. By that I mean everyone pulls in the same direction as they work toward a mutual goal. Which can often be easier said than done but, in my experience, the rewards have always proven to be worth the effort.”
CRYSTAL OGDEN
OFFICE MANAGER
“I find tremendous joy in ensuring the success of others especially if I can help support them and bring out their best.”
BETH FITZ GIBBON
SENIOR RESEARCH CONSULTANT
“It’s not about how what you own or how much you have that matters; it’s what you do with what you’ve got that counts.”
STEVE HARF
SENIOR MARKETING CONSULTANT
“Everything has something valuable to market, especially if it’s your own product, service or skill.”
ROBIN SEGBERS
DIRECTOR OF MARKETING RESEARCH
“I believe that I’m helping my clients make the world better a little at a time.”
MATT SELKER
RESEARCH CONSULTANT
“During this great time of organizational and global flattening, leaders need to know how they can become knowledgeable players in the game of change, instead of confused bystanders wondering what is happening.”
KATHY WORCESTER
DIRECTOR OF STRATEGIC MARKETING
“The most exciting element of our work at Synergy is the ability to align the internal brand communication and culture to the external campaign messaging and creative. That is why, as a marketer, I pursued my Masters in Organizational Development.”